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How Important is Your Office Location?

You may be wondering if office location really matters that much.

After all, as long as you have a roof over your head and a place to put your desk, you’re good to go, right? Wrong.

Office location is vitally important to your business’s success, especially if you’re in a service-based industry.

Your business may be returning to work in an office space after working remotely since the Covid-19 pandemic. Or you want to move your business into a more structured environment. 

Either way, it’s essential to understand that your office location can contribute to the success of your business.

Here’s a closer look at why office location matters and how you can ensure you choose the right spot for your business.

Why Office Location Matter

Ever been to a business office tucked away in a dark corner of a mall or hidden down a long winding road?

It’s not exactly the most inviting setting, is it?

First impressions are important, and potential clients or customers are much more likely to do business with you if your office space is in a convenient, easy-to-find location.

Think about it—would you rather do business with a company that’s easy to find and has a professional office space or one that’s hidden away and difficult to get to?

Chances are, you’re going to choose the former. So, you must select an office location that’s easy for your clients or customers to find.

What Should You Consider When Choosing an Office Location?

Choosing an office location is a big decision, and there are many factors to consider. It’s something you want to give a lot of thought to before making a final decision.

Considering that your office’s location affects your business’s success, you want to ensure you get it right.

Some key factors to consider when choosing an office location include the following.

Convenience

You want your office to be convenient for your employees and clients. If your office is difficult to get to, chances are your employees won’t be too happy about it.

And if your office is inconvenient for your clients, they’re likely to take their business elsewhere. Consider office hours, traffic, public transportation, proximity to the highway, and parking when choosing an office location.

Nobody wants to deal with a long commute or difficulty finding a parking spot, so try to choose an office location that will be convenient for everyone.

Clients Demographics

Your clientele will play a significant role in choosing an office location. Locating your office in an area with a high concentration of your ideal clients is a great way to attract new business.

For example, you can’t locate your office in the country when most of your clients live in the city. Research your target market and choose an office location that will be convenient and appealing to them.

Don’t think that office location is a minor detail—it can significantly impact your business’s success.

Location Safety

Have you ever been to an office located in a shady part of town? Not exactly the most reassuring feeling, is it?

When choosing an office location, it’s important to consider your employees’ and clients’ safety.

You don’t want anyone to feel unsafe coming to or leaving your office, so try to choose a location that’s well-lit and in a safe neighborhood.

Inquire about the security features of any office building you’re considering, and make sure they meet your standards.

Talent Demographics

If you are looking to attract top talent to your office, you need to be located in an area where they are. It’s no secret that the best and brightest prefer to live and work in big cities, so try to choose an office location accordingly.

Chances are that you’re not going to be able to attract top talent if your office is located in a small town or rural area. The best brains in the city may want to stay put.

Of course, this all depends on your business type and the talent you’re looking for. For example, suppose you’re looking for people with specified training and certifications. In that case, you will want to be located near a city.

Short Commutes and Proximity to Home

Employees who commute a long way to get to work are likely to be less productive and more stressed out.

Reducing commute time can work wonders for employee morale, so try to choose an office location close to your employees’ homes.

The closer your office is to their homes, the happier they’re likely to be. A workspace near home can also be an excellent perk for attracting top talent.

Consider things like public transportation and traffic when choosing an office location. You don’t want your employees to waste hours of their day sitting in traffic.

Proximity to Restaurants and Coffee Shops

Even though most employees bring lunch to work, office locations near restaurants and coffee shops can still be a big perk.

These places provide a great place to take a break, grab a bite to eat, or meet up with clients. Plus, it gives you room to have team bonding lunches and after-work happy hours.

If you’re looking for an office location, try to find one close to some great restaurants and coffee shops. You and your employees will be happy you did.

Expansion Opportunities

When you’re just starting your business, you might not have any plans to expand your office. But as your business grows, you’re going to want to have the option to expand.

That’s why choosing an office location with expansion potential is important. You don’t want to be stuck in a small office with no room to grow.

Look for an office location with enough space to accommodate your future plans, allowing you to expand as your business grows.

Reduction of Overhead Costs

Utilities like the internet and electricity are vital to any office, but they can also be expensive. Consider office locations that are already set up with these things.

For example, many office buildings include internet and electricity at the rent price, which can be a great way to save money on your office expenses.

So, when you make the one-time payment for these utilities, you will not have to worry about them each month.

Another way to reduce overhead costs is to choose an office close to other businesses. This way, you can share resources like conference rooms and office equipment.

In conclusion, The office you choose for your business should be conveniently located, have enough space to accommodate your needs, and offer a reduction of overhead costs. Keep these things in mind when choosing an office location for your business.

Why Your Office Location Is Important

You may be tempted to choose the cheapest office space possible. Still, there are some essential things to consider before deciding. 

The location of your office can impact everything from your employee’s morale to your bottom line.

Where you choose to set up your office is important for the following reasons:

●      Your office location can impact your employee’s morale

If your employees commute a long way to work, they will likely be less productive and more stressed out. Reducing commute time can work wonders for employee morale, so try to choose an office location close to your employees’ homes.

●      It can be an excellent perk for attracting top talent

The closer your office is to their homes, the happier they’re likely to be. A workspace near home can be an excellent perk for attracting top talent.

●      A good location can save you money on office expenses

Suppose you choose an office location close to other businesses. In that case, you can share resources like conference rooms and office equipment, saving you a lot of money on office expenses.

●      Your location can give you a competitive edge

If your office is in a convenient location, it can give you a competitive edge. Customers and clients will appreciate the convenience, and it can make it easier for them to do business with you.

●      A great location can help you make a good impression on clients

You have a higher chance of making a good impression on clients if your office is in a professional, quiet and sane location. This can help you close deals and grow your business.

●      You can network better in a good location

Being in a location with other businesses can make it easier for you to network. You’ll have the opportunity to meet other business owners and professionals, which can benefit your business.

●      It can increase your visibility

Your business will be much more visible if your office is in a high-traffic area. This can benefit both customers and employees, and being in a visible place also helps attract new customers and clients.

Key Takeaways

  1. Office location can make or break a business, so the importance of office location cannot be never be overemphasized
  2. It’s essential to choose an office location that will fit the needs of your business and employees.
  3. When selecting an office location, consider the commute, proximity to restaurants and coffee shops, expansion potential, and overhead costs.
  4. By keeping these things in mind, you can be sure to choose an office location that will set your business up for success.

Get Reliable Help

Getting office space in a prime location isn’t easy, but it’s worth it for the success of your business.

Whether you are looking for an office location for your startup or expanding your business, you can rely on  Kennesaw Office Suites to offer you the perfect space.

Conserve your time and money by working with office space professionals. We will work with you to find an office that meets your specific needs and budget.

We know the importance of office location to your business. We will ensure we have the perfect space to get your business up and running.

Our lists of available office spaces are updated regularly, so you can be sure to find the office space for your business.

Contact us today to get started on finding your dream office space!

 

If you’d like to know more about Kennesaw Office Suites, feel free to browse through our website.  The three available suites are Suite 610, Suite 620, and Suite 630.  They are all on the second floor of the building.

My business, Calbert Design Group, LLC, occupies Suite 600 located on the first floor.

If you’d like a tour of the facility, or are interested in renting a suite, please email me directly at info@kennesawofficesuites.com or call 404-434-9531.  

I look forward to hearing from you,

Rebecca Calbert, Owner

Have a Question?

Talk to the Owner

404-434-9531
2950 Cherokee Street, Suite 610, Kennesaw, GA 30144
info@kennesawofficesuites.com